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#2 Multichannel within routes

Welcome to another exciting Winking Owl tutorial! Today, we’ll learn how to incorporate multichannel into your routes to provide an exceptional customer experience. 

Before we dive in, what is multichannel? Multichannel is the strategy of being where your customers are. At Winking Owl, this means incorporating multiple channels into a single engagement path. 

Let’s configure a multichannel route step by step. In the commands section, you can schedule actions on different channels, such as sending a follow-up SMS after an email. Now, let’s see how to schedule SMS and emails into your route. 

You can customize messages, set times and conditions to ensure a smooth experience. Here you have a practical example. 

This way you will get a virtual user to send a confirmation email and then a follow-up SMS for a complete experience. 

And there you have it! With this example you already have the basic concepts to create an effective multichannel in Winking Owl. 

What are you waiting for? Visit our website and discover how Winking Owl’s multi-channel approach improves customer satisfaction and strengthens your business relationships.

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